There's a great scene in
The Matrix when we find out that Cypher (Joe Pantoliano) is going to play Judas and hand over Morpheus and everyone aboard the
Nebuchanezzar--including Neo--to the agents. In exchange, Cypher will be plugged back into the matrix to go about his merry way. We see Cypher and Agent Smith sitting at a table in a fancy restaurant, Cypher devouring a bloody steak and he gives this great line:
"You know, I know this steak doesn't exist. I know that when I put it in my
mouth, the Matrix is telling my brain that it is juicy and delicious. After nine
years, you know what I realize? [he takes a bite] Ignorance is bliss."
Sure it's a bit cliche, but it's also an attitude reflected by every one of us on some scale or another.
I'm currently reading Michael Pollan's
The Omnivore's Dilemma, a book that traces four meals from harvest to stomach, including everything in between: chemicals, pesticides, soil additives, additives to corn before it's fed to cows (which are not made to eat corn), antibacterials, manure, rare strands of E. coli, diseases, bacteria, phages, and a number of other ingredients I won't try to pronounce. Some people who have seen me read it have laughed at the title, the followed with the perfunctory, "What's it about?"
"It's about all the processing that goes into what we eat," I say, to which they scrunch up their noses, furrow their brows, and ask,
"Why would you want to know about
that?" Is this some kind of taboo? Is this a lesser-known part of Don't Ask, Don't Tell that nobody told us about?
This simple question implies the acceptance of the Ignorance is Bliss premise. True, it's not a happy story, the Big Mac, nor is an organic frozen television dinner (I never thought I would see those words together, either). But if we are what we eat, another cliche gem, then I would prefer to know what I'm eating. Here are some things that I've learned from the book already:
- Most corn harvested is never sold as corn. It is actually a low-grade starchy product that gets processed into nearly half of the chemicals you will find in pre-packaged supermarket food--including all the ingredients in soda (except the water).
- It takes about 10-15 acres of pasture to raise a head of cattle (1 bovine); this number is not an issue when the cattle stand at milking stalls all day and have corn dumped in front of them.
- Virtually all health issues of cattle--from stomachaches to infections--are as a result of a diet of corn; grass-fed cattle are much healthier animals.
- The USDA regulations for "Organic" actually set a very low bar. The fact that it's now a government word should be some hint to this. As a result, large-scale organic farms have very few differences from commercial farms that produce the cheap stringy stuff sold at Wal-Mart.
There are, of course more disturbing facts to go around, and much more disturbing, but here's the point: Who wants to know this?
Well, I do. I'm an academic by nature and have never been happy settling for That's Just the Way Things Are. I don't think ignorance is bliss; ignorance is ignorant. Knowing lets us make much more informed decisions about what we eat (instead of going for a Whopper every other meal), what we watch (instead of sitting in front of the TV for hours on end), who we vote for (instead of going straight down a party line), and a number of other decisions. The supermarket has literally hundreds of varieties of crackers. How many know the differences? How many know the difference between Big Organic farms and a local organic farm?
It's this not knowing that people count on, because most of us don't bother to know little things that nobody wants to know for sure. If we did, God forbid, we might be required to think as individuals instead of being hard-wired into a Matrix of ignorance.
So go on out and find out something you never knew about. The worst that can happen is that you come back a little bit more informed. You may never look at a steak the same way again.
I wonder if Cypher's digital steak came from a digitally organic farm where it was fed digital grass...